One thing I forgot to mention in the podcast is a system that some companies use where customers sort of buy into a special program where everything is on sale all the time. Sometimes they call it a “Gold Club”, “Insiders Club”, Tower Hobbies has something called a “Super Savers Club”, stuff like that. Customers pay an annual fee or a one time fee and then everything is always on sale for them … no waiting around for a sale, no putting off purchases till the next holiday. What do you think of that sort of program?
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